Keywords Your Customers Find You With

Are you making the most of the resources you have at hand? Do you check your website stats regularly? Do you know where your traffic comes from? If you aren't checking your stats, you're probably missing out on some juicy info that could potentially put sales in your affiliate accounts.

Here's a little screen-shot of my current rankings for the Weight Loss site I published on February 6th this year.

Now I knew I could get good rankings for my main keywords (after all I used SSEO). I also knew I would get some pretty decent rankings for secondary keywords and some of the LSI (Latent Semantic Indexing) terms I used in my website content.

No.1 in Google and MSN and No.2 in Yahoo for my main keyword, then a bunch of 2nd's, 3rd's, 4th's, all the way to 7. Plus a whole load more from 11 - 50, but I'm only going to concentrate on Top 10's.

I was pretty much expecting these and about a week after the site went live I had a pretty good idea of other keywords my customers were using to find me. How? My domain stats. I check these every couple of days and usually come up with a couple of nuggets I hadn't really targeted. So where do these come from?

Log-on to your domain hosting CPanel. Click on the stats program you use (in my case AWStats) and scroll down to the bottom till you see this:

This gives you a list of terms (along with numbers and percentages) which are the keywords your visitors are finding you from. These are the terms people are typing into search engines and these are the REAL keywords your customers find you with.

Not all of these will be great traffic generators. Pretty sure you'll find a couple of decent nuggets though. Keywords you just hadn't thought off.

My logic on this is pretty simple. If my website can get to No.6 in Google for a keyword phrase I hadn't even though off, how far can I go if I bang in a couple of articles, blog posts and actually optimize the relevant site page to reflect this keyword phrase as well? See what I mean about nuggets. My customers are telling me HOW they find my site...

Keywords your customers use to find you and keywords you probably rank well for already but just didn't know it. Check back to the screen-shot at the top and there are 6 keywords there I hadn't even considered and which are ALL showing my site in the Top 10 results across Google, Yahoo and MSN. An extra 6 Top 10 listings. Not a bad deal.

Why not use them to your best advantage. After all, probably the easiest sales you will EVER make.