Paxtons Internet Marketing Forum

Ok, so your internet marketing network now consists or a few sites (or more then a few), you’ve got all your content setup, traffic is building and sales are starting to show in your affiliate accounts.

Are you staying in touch with your visitors though? Are you reading all the emails your customers are sending you or are they being lost in email lost and found?

If you run more than one website, keeping track of all the email addresses is hard enough. Keeping track of all the actual messages can be a bit of a chore.

Yes, you hosting accounts include all the email functions you need, but logging in and out of hosting accounts just to read emails is a bit of a bind. Plus, you need to keep all the emails separate, otherwise you might well end up answering messages from the wrong niche so to speak.

Thankfully, there is a solution. Neat, efficient, compact and totally free.

Couple of things you need to do.

Download and install Mozilla Thunderbird. This is a desktop email client from the same people that bought us the Firefox browser. Just Google Thunderbird and you’ll find it.

Setup a new Gmail account (or use an existing account – works for both). You then need to configure the account to use POP and also set this account up in Thunderbird. Here’s how:

Open you Gmail email account and click on the “Settings” Tab. This brings up all the tweaks for the account, including the POP and IMAP settings.

Click the “Forwarding and POP/IMAP” Tab.

Circle all the options in Red. You can choose to leave the Gmail copy on the server. Personal preference that one. I don’t leave any copies on the Gmail server.

Not 100% sure if the “Enable IMAP” option needs to be clicked. I always click it and it always works, so why change a wining team?

Number 3 on the list is “Configuration Instructions”. Click this and follow the instructions for configuring Thunderbird.

You then need to setup the account in Thunderbird. This is a series of simple steps and all Wizard driven, so not a difficult operation at all.

Start off by clicking the “Tools” tab in Thunderbird, the the “Account Settings” tab at the bottom.

This brings up an account list (for email addresses already configured) which, if this is the first account will be blank.

Click the “Add New Account” tab and follow steps in the Wizard to setup your account.

Once the new account is setup, any messages to your Gmail account will be delivered via POP to your Thunderbird application.

You can do this for as many Gmail accounts as you like, so all the email messages for your various websites will be delivered to an easy desktop application.

There is one last thing to do to make sure all your site emails get to your accounts in Thunderbird.

Logon to your domain CPanel and setup an email forwarder, to forward all the emails to your domain email (info@mydomain.com for example) to the relevant Gmail address.

Any emails you do get to your domain email will be forwarded to the relevant Gmail account and all these will be delivered to Thunderbird.

Saves a heap of time and loads of bother not having to go from CPanel to CPanel to read your emails.

Worth a look.

Submitting backlinks to your sites? We all know it’s probably the single most boring thing you can do where off-page SEO is concerned.

Simple fact of the matter is though, backlinks are essential if you want your sites to rank well for your chosen keywords. 100% absolutely essential.

I subscribe to two separate back-link services, which provide me with a total of 80 high PR back-links for $13 a month. Money very well spent in my humble opinion.

BUT (don’t you just hate buts) for my personal network of sites which is now 11 strong, that means building 880 back-links a month. BORING…

Enter Backlink Submission Assistant. Not an auto-post solution, but it does cut down my back-link building efforts to about half the time taken.

Back-links are too important to ignore and too time consuming to enjoy. I still don’t enjoy building back-links but at least with the Backlink Submission Assistant I’m not going completely insane.

I little bit, but who wants to be 100% sane anyway? For the price of the Backlink Submission Assistant at $27, I can afford to save some of my sanity.

Have a look at Backlink Submission Assistant and save some of your sanity (and probably the sanity of people around you).

Ever wondered how Google figures out LSI (Latent Semantic Index) terms for websites? Well Google has gone a long way towards sharing exactly how they do this and it’s called Wonder Wheel.

Essentially, this is a chain of keywords Google rates as related to and relevant to any given keyword phrase.

It’s part of the new Google search result algorithms, which you may have noticed popping up on your browser over the last few weeks and which is Google’s way of  categorising search results to give the most relevant results possible. Clicking on the “Show Options” button, give a selection of available options, all of which are geared towards presenting highly relevant search results.

These new options include things like Video Results, Forum Results or straightforward Review Results. Highly targeted and highly relevant to what you visitors might be looking for.

One of the most interesting options and the one we’ll we concentrating on is called the Wonder Wheel.

The Wonder Wheel is Google’s own estimation of important LSI and terms related to the original search term. In this particular case, Credit Cards.

Do a search for Credit Cards and the Wonder Wheel generates keywords related to the search term and which should be part of your overall “Keyword Theme” for any given website.

Gone are the days of simply stuffing a keyword into your content. Google is looking for LSI terms and rewarding well themed websites. If this wasn’t a big deal for Google, why go to all the trouble of creating something like the Wonder Wheel in the first place?

It’s pretty much an instant LSI analysis. What terms does Google expect to see on a website to give it a good keyword theme weighting.

Effective SEO is about presenting content the way the search engines like to see it. In this case, Google is telling you what they want to see. Is is something we can afford to ignore?

Anything Google tells me that want to see, I’m more than happy to add to my websites. This time it’s LSI and the wonderful Wonder Wheel is telling me exactly what my LSI should look like.

Have a look at some of the keywords you’ve been targeting for your own niches. Get the answers directly from Google and add in some terms the Wonder Wheel generates for you.

It’s a great way to serve up content cooked to perfection and it’s also a great way to generate additional keywords you might not have though of. Some really easy pickings, just waiting for the savvy marketers, and we all know, this is where Savvy Marketers hang out !!!

So what’s the internet about? Well apart from getting tons of spam from Viagra sellers, it’s also a great way to send information scurrying around the globe. One way of distributing information is with a Press Release.

A Press Release is a great way to get the word about about your new website, product, promotion, or even you new and improved Viagra.

Typically around 300 to 400 words, a Press Release is far easier to write then a marketing article for example and you don’t have any oppressive TOS to stick to. You can pretty much say what you like. Try to keep it clean though.

Distributing a Press Release is where the fun starts. Fun that is if you happen to like spending hours logging into sites, filling out forms and pressing buttons.

Personally I don’t, but I do like the results I get from distributing a Press Release about my new websites. Enter Press Bot.

Press Bot submits to 25 online press distribution services, uses easy profile management and can store multiple account profiles.

It comes with pre-built Press release templates, so even if you are a complete novice, setting up a professionally formatted Press Release is a matter of a couple of clicks.

Here’s a more detailed outline of the feature in Press Bot.

We all know Social Bookmarking is a must for the savvy internet marketer of today. Given the amount of networking going on at these social bookmarking sites and the love the search engines reserve for anything even remotely connected to “interactive internet”, Social Bookmarking is a slam dunk.

The trouble is Social Bookmarking is, to quote Borat, “a pain in my assholes”. Heaps of sites, loads of log-ins, reach for the Prozac.

Luckily, help is at hand. Automated Social Bookmarking software, and in this case, Social Bot.

Social Bot can submit to 88 sites, including all the top Social Bookmarking sites like Propeller, Stumbleupon, Technorati, Digg and Mixx.

Social Bot can rotate your site descriptions and titles and even spiders your entire site to extract all the urls and submit these according to the schedule you set it.

Search engines love Social Bookmarking sites, so anything tagged at these sites gets picked up pretty quickly. Social Bookmarking is little more then a “vote” for your site and more votes win elections, or in this case, make the sale.

Social Bot is an easy, convenient and effective way to take all the pain out of your Social Bookmarking.